sell your confidence

We had a staff briefing today,as we have everyday before the restaurant opens. While we were being told by our manager about being organised while serving guests, she mentioned about some of the pointers that i had made after i joined back work. I had told her that some staff jsut get confused and start to run around in circles. Then she said we must show our guests that we are organised and confident."Sell Confidence", she said. At that moment i that it was so profound. What a wonderful thing to say. Never thought of it. "Sell Confidence"...........